About me
Sterling is a driving force in reshaping digital marketing and admissions performance in higher education. His ability to unearth and leverage untapped opportunities for schools has significantly boosted enrollment rates and revenue while enhancing marketing efficiency without increased costs. An expert in online engagement and a former Conversion Leader, Sterling's deep understanding of the higher education landscape makes him a sought-after expert in the field. In his talk, he will discuss the use of AI and people analytics to improve website experiences, crucial for successful student recruitment. Sterling's innovative strategies position him as a key figure in guiding institutions towards digital excellence.
